Advertising

Undergraduate degrees: BA or BS
Master of advertising and brand responsibility

About the major

Today’s agencies and brands want strategists who take risks, think differently, and solve problems. They’re seeking creatives who can generate ideas and work with others to make them happen. They need empaths who can guide their brands to be authentic, courageous, and committed to social good. Build those skills and the confidence to apply them in our accredited advertising program.

With our innovative creative strategist model as your guide, you’ll follow your curiosity, embrace your creativity, cultivate strategy, and deliver campaigns that move people to action. You’ll build core skills in design thinking, media planning, and brand management—and the portfolio to prove it. You’ll meet advertising’s top minds through agency networking trips and class visits with industry leaders. And you’ll join a creative community that will challenge and support you every step of the way.

A little more info

  • Real-world client work: Our students get hands-on learning on professional client accounts in our student-run Allen Hall Advertising agency, Ad Society, and the National Student Advertising Competition.
  • Learning and networking trips: Each year, hundreds of advertising students network at top agencies around the nation, participate in Creative Week in New York City, and use their creative skills to make positive change during Science and Memory trips to places like Alaska, Ghana, and the Oregon Coast.
  • Connected faculty: Our advertising faculty have decades of experience in the advertising industry and the connections to prove it. They lead top advertising organizations, win national awards, and research the latest trends in the field. Their favorite thing to do is open doors in the industry for hard-working students.

Career opportunities

Our graduates forge career paths across the creative and media economy and land jobs at leading global agencies, client brands, and nonprofit organizations. They are account managers, copywriters, designers, media analysts, brand strategists, and more. Last year, SOJC ad grads claimed starting positions and internships at top companies around the nation including Nike, 72andSunny, Wieden + Kennedy, WONGDOODY, Johannes Leonardo, Starbucks, Intel, and Disney.

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